Landbay - Your buy-to-let lending partner

Project Type

Money Lending Partner MVP to UNICORN

Contribution

User Research

User Experience (UX)

Prototyping

HTML5 / CSS3

Scrum Master

My role

UX-UI Lead

Outcome

Rolled out 100% UK 🎉

Target users

+ 20K Active Users

Visit Website

DISCOVERY

To lay the foundation for success, we began by conducting stakeholder interviews, competitive analysis, and user research to understand the goals, challenges, and user expectations within the buy-to-let mortgage space. We also reviewed existing workflows and technical limitations, mapping user journeys and identifying key friction points. This discovery phase was essential for aligning the design direction with business objectives and regulatory requirements.

Challenges

Landbay entered the crowded peer-to-peer lending space for buy-to-let mortgages without a dedicated tech team or prior experience building MVPs. To secure the next round of funding, they needed a high-quality MVP developed under tight deadlines. Additionally, there was an urgent requirement to scale the platform and team post-funding, while ensuring compliance with FCA guidelines. Unexpectedly, the opportunity to launch the UK’s first Innovative Finance ISA (IFISA) also arose — with just one month to deliver, while the company was already at full capacity.

The Solution

We developed a robust MVP that showcased the platform’s potential, enabling Landbay to secure critical investment. The design was clean, intuitive, and built with scalability in mind, supporting the rapid addition of new features and integrations. Our agile process allowed us to quickly adapt to new opportunities, including delivering the IFISA feature within just one month. The redesigned platform not only met FCA compliance standards but also improved user engagement and operational efficiency, positioning Landbay as a trusted leader in the UK proptech market.

My Role as a UX/UI Designer and Developer

As a UX/UI Designer and Front-End Developer, my responsibility was to design intuitive user interfaces and craft a seamless user experience that would appeal to both investors and borrowers. I collaborated closely with stakeholders to understand business goals, created wireframes and interactive prototypes, and translated these into responsive HTML5/CSS3 layouts using Bootstrap and Angular components. I ensured that the design met usability standards while supporting scalability for future development.