We created a web-based app focusing on simplicity, allowing customers to create accounts and invest in a few clicks within an uncluttered and goal-based interface.We built the user experience based on wireframes and low-res prototypes that we tested alongside scaling the design system and the brand guidelines. We had a four-month timeframe. After two months, we launched our first MVP, following by weekly releases. After four months, we released the first national campaign. A month later, we had more than 200 new customers onboarded and more than 1.6 million invested, and it keeps on growing.