We looked initially to the target audience and came up two main personas: Colin, who thinks of the bill as “the bundle,” and Daniel, who downloads illegally to save money. We created a storyboard on how customers would purchase, install, and use the device. With our designs, we aim to
1) increase awareness of the value that the device offers,
2) reduce the number of unnecessary steps,
3) increase the chances of remembering the correct username, and
4) reduce the use of the onscreen keyboard.