We started by quietly sitting down and spent hours putting together a concept, plan, and strategy, developing specific information architecture and aligning the digital and the business strategy.
Then, we went through their core values, the meaning of their business, and put together a clearly defined brand, starting with a logotype, color palette, fonts, and so on.
I wireframed the main templates and created an organizational taxonomy for all the categories. Nine days later, I delivered a brand guideline and UI design for their concept.